Pro Kit Tips | #1 Consider Your Clientele

Starting your own professional makeup kit can seem like a hugely daunting task, especially when you see those currently established in the industry with their kit of the latest luxury makeup worth a few grand. Whilst I am still finding my own feet and I am far from an expert; I have picked up a handful of tips to help make establishing yourself a little easier. As I build my business, I want to share the experience and any tips I discover along the way; so here is the first instalment of the new series Pro Kit Tips. 

Tip #1 | Consider Your Clientele 

When starting out, you don't need to buy foundation and lipstick in every shade available; but rather base what you buy around the clients your initial clientele. For example, knowing my own immediate connections, starting out I am most likely to be working on lighter complexions and so I base my initial purchases on shades to suit this specific skin tone.

When choosing foundation for your kit, rather than buy every shade variation, buy 2-4 options in the colour range that you are most likely to be working on. Then, as you are asked to work on different skin tones, either buy a new shade when it is needed or you can even ask the model if she would be happy bringing her own foundation with her for a shoot. Don't be afraid to ask, as when starting out everyone is in the same position. As an up and coming artist in this industry, you need to keep your costs down as low as possible. If there is a chance of using a model's foundation rather than buying a new shade for £10-£20 that you are unlikely to use again, take it!

The same principle applies to lipstick; buy a nude and a dark lipstick to suit the skin tone you know you are most likely to be working with. As work comes in, buy lipstick shades when needed to suit the brief you have been given for that job. 

When choosing an eyeshadow palette for you kit, consider the type of work you are most likely to be doing. If you know you will probably start out exclusively doing bridal and beauty work then you don’t need to add a palette of dark or bright colours to your kit. Buy one good neutral, brown-toned palette that can allow you to create the variations you need and then buy more extravagant palettes as the work comes in and you are asked for these looks.

I hope you enjoyed this quick Pro Kit Tip and it helps anyone baffled by how to start out as a professional makeup artist. I am going to keep this series going, with a new post every week. I have a few tips I know I want to share but I would love to hear any specific questions you want answering! Comment down below or tweet me @DevonMartinMUA.

Devon

xoxo

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